Kawaii Challenges: Overcoming the Obstacles



Let kawaii life start with you! Grab an RNG tee and be cute!

The act and art of being kawaii has evolved over the years. There have been some pretty rough and scary times for those looking to break out into the fashion and more so the lifestyle. When our resident blogger, friends and others in our entourage first began to consider the fashion for themselves, there were so many challenges and obstacles to overcome. More than fear of getting it wrong, there were entire communities filled with unspoken dos and don’ts. How does one navigate the cute path without getting discouraged? While there are so many great things about our fashion community there are some things that newcomers meet with resistance and disdain. But keep going, there’s always an alternative way to stay. Our top five overcoming obstacles list starts here:

1. The Price! – If you’re into Lolita fashion, which is often one’s first introduction into the world of kawaii life, you’ll get sticker shock. How can a dress cost so much and you can only wear it to a few places or maybe just once before it’s already passee? Fear not, third party sellers, brand sales and online deals from Etsy can get you the dream dress you desire and deserve. Sometimes you can even buy the material from the brand store and make your own or hire a seamstress to create a dress for you. Never let the price of a coordinate turn you away. Look at the alternatives and own them! Be willing to do something different and not follow suit for the sake of fitting in. A decent fashion community will embrace what you’ve done with your kawaii creation. Look at the basic standards for the dress and fashion. Once understood, venture out gently into a design or print that works for you and your budget.
2. Brand Whores – What an awful thing to call someone but you hear it sometimes. This is a name used toward someone who repeatedly purchases a dresses from a popular designer and in some cases, only buys from AP or BTSSB. So, do you like these brands? That’s what you like to buy? You buy only brand and get scolded for it!? For some, brand is their first introduction to the JFashion and Lolita life. If you like brand, wear it and enjoy it. Most communities appreciate brand clothing and as long as you don’t force others to only buy your favourites, then more power to you! For us, brand goes beyond those two designers. Brand for us is any brand that has really made its mark by serving the ENTIRE community including the many different sizes that are represented. Redefine what it means to be a brand whore. Go all out in your favourite indie designer or something you skillfully created yourself. Slap your kawaii name on it and, again, own it!
3. Location of MeetUps and Cons – For some Lolitas finding others of their own kind is just plain hard. You’re sitting there at the cookie shop looking lonely and forelorn. Well, create a meet-up. Plan a day of activities that would be awesome enough that people from other states would literally drive an hour to spend time doing things with you. Take plenty of pictures and plan these for once a month. Most Lolitas love road trips and are happy to hop in the car, ruffles in tow and go to your town.

You can always come visit us in Atlanta, we’re in kawaii heaven every weekend!

4. Con Money – Conferences are not cheap. But that’s where the Lolita teas and big meets take place. Make a list of all the cons you want to go to. Rank them by importance and start saving money weekly. Don’t have cash? Be creative and start finding things you can sell, make or do to earn extra cash. We should be doing this anyway because corporate jobs are fleeting and sometimes so fake you can’t even bear to be there. So look for alternative and additional sources of income to keep the kawaii in your life.
5. Conflicts – There’s always one, yeah? That one fellow kawaii-ite that gives you the stink eye when you come around. They give you a once over and maybe flick their hair and ignore your presence when you’re there. Stop going to those meet-ups where they are present. This goes back to #3. Make your own meetings and cultivate a community of like-minded kind people you care about. Go as far as to block them on your social media platforms if needed so that they can’t meddle in your life or give you grief. Create meet-ups and personally invite people that you know enjoy your company. If you’ve done all you can to make nice and a few people are giving you strife, walk away and create a new space to play!
Our top 5 is just that…a small list of ways you can overcome obstacles in Kawaii culture. We want to hear from you. Tell us how you have overcome an obstacle to achieving the kawaii life you need and deserve. We’ll send one of our entries a brand new RNG t-shirt as a symbol of unity and the ability to go forward despite it all. Own your kawaii, step over the stubborn stones that may fall in your way. Look for alternatives and make it work for you!

Turn your life into a cloud 99.9 moment of pure bliss!

#HappyRebellion can also mean overcoming! Be you, have fun!
-RNG entourage

Release the Rainbows: Shining Through Personas

Did you know masks are a part of winter in Tokyo? These elaborate works of art are a part of traditions. With bold and suspicious faces, they delight and scare adults and children alike. But much like Lunar New Year dragons in China, you need these creatures to bring you good fortune in the new year.

RainbowsNGold hopes that you will find RNG swag just as exciting. Instead of slightly frightening we give you quite a bit of Kawaii coolness to sashay your way into cute fashion circles. Much like the mask hides one’s face and allows them to be uninhibited, our casual couture allows you to let go and be your true self.


NHK shows some cute ways to celebrate fashion and fun on Kawaii Intl. Cute little mustache masks included!

Let your creative side shine using the surging high of Cloud 9.99. Be sugary sweet in a tea party tee! Or get as messy as you wanna be with our Messy Boots. It’s all up to you and we support your wish to let the real you come through!


We’re on Cloud 99.9 when we spend our afternoons watching NHK and highlights from Tokyo. It’s pure bliss!



-RNG Entourage


New Year, New Foods, Fashion & Fun

As we tuck away these last few days of 2016, and happily so given the number of amazing icons we lost this year, it’s a great time to go ahead and start getting ready for something new. Never have we ever been so eager to get into the groove of a new year than now. We’re throwing ourselves into the joy that 2017 is trusted to bring with determination to do it well and in kawaii style.


Our foodie friends all over the globe are taking on a new approach to healthy eating. We’re talking fun ways to dress up veggies and be healthier. From the coolest Bentos to the bounciest of veggie noodles and zoodles mixed with luscious sauces and creamy coverings that leave you warm and well fed. We’ll be snuggling up to our friends in Tokyo as they cover the food filled streets of Tokyo festivals for a feast lovers dream. It’s gonna be tasty and we’re gonna eat it!


RNG is currently seeking an artist that is eager to contribute to our fascinating minds and imagination. We’ve got tons of ideas to share and we want an artist that can help bring that to life. Is that you? Tell us about yourself. Email us on rainbowsngold.com. We’ll be in touch to discuss our new year with you!

We’re excited to be in the fashion scene of 2017! Join us in celebrating the good life. Find the tee that suits you best from our cute collection on rainbowsngold.com. Our fellow friends and talented icons wear it well and we love and appreciate them for being such amazing people.

The fun has just begun. We’re getting started right now as there is no time like the present to be in perfect harmony with fellow Kawaii minds. The upcoming Atlanta Lolita Tea takes place on the 22nd of January. We’re ringing in the new year with bells and teacups on! Join us in Atlanta! (Insert link), it’s gonna be a truly Kawaii good time an we want to see you there!

Stay cute, stay kawaii and as always let your life be filled with Happy Rebellion!
-Team RNG

Colours of Christmas

Let’s just keep it real. It’s okay to wear black on Christmas. There’s no rule anywhere that says your coordinate has to match any colour combination of Santa Claus. The Black Coordinate is the mother of all winter coords in many ways. It can be everything and nearly every kei (put on enough bows and it will be sweet …okay maybe not but you can soften it). Today, Christmas is spent in many ways. There’s the morning gifts by the tree for some, there’s a big dinner with relatives you only see once or twice a year and for others it’s a quiet time in a coffee shop, by a warm flame at home with a loved one or maybe even a movie with friends followed by Chinese food. But for Lolitas…many of us take it to a whole other level. Christmas time is the another day to dress it up and we’re going for an EGL fest with black coordinate suggestions.

There’s this cool coordinate from an ETSY designer. It’s black, it has ace and chiffon and all this and it’s all that and more. For a cool 74.99+ shipping you can wear this with pride. We love it. But look at other shoppes as well. There’s a lot from which to pick.


Here’s where we found this… https://www.pinterest.com/pin/66850375694164457/

We’re also hoping that you’ll feel inspired by the black Tea Party tee from us, RainbowsNGold. Imagine pairing this over a pink long sleeved shirt (or black) which allows the iconic symbols of things like our beloved macarons and tea pots to pop and stand out. You can add dandy shorts or a skirt with this and a few fashionable chains.

Then of course there’s the simple black dress from Elegy. Elegy is the queen of making a black dress look amazing. Be it the babydoll frame Batty OP or the latest from her treasure of dark gems, you’re going to find something that is elegant and perfect for the holiday.


Elegy has the most amazing items to build and or buy a coordinate. http://www.elegyclothing.com – and yes, we’ve mixed our swag with theirs and it looked great!

And you know, if you don’t celebrate Christmas that’s fine. Just put on your favourite black coord and go about your day. Come join us online and let us know how you spend your time this winter. Send us selfies of you in our beautiful black coordinate.

#HappyRebellion (for real)!

-RNG Entourage

Rising into the New Year the RNG Way

RainbowsNGold is a brand with deep roots in thoughts, culture and an eagerness for the good life. Everything on which the brand focuses is bright, bold and embracing. Its uniqueness is embraced by those who are looking far beyond the surface. There are roughly three weeks left in December. We’ll soon be turning over another page to a new year. That moment in time, the turning of the clock is very important and very sensitive to energy. RNG believes in surrounding oneself with the best energy at this time.

On this night, wear your favourite coordinates, an RNG Tee with your favourite skirt, glitterati style fashion and be surrounded with friends. Think about the fun themes we’ve celebrated this year and the concept of Cloud 99.9 being more than just your average cloud 9 experience. It takes you to another level altogether. We made a conscious effort to have fun all year long with visits to extraordinary places and spent time with some of the most incredible people. RNG supported pageants, dancers, designers, photographers and our fellow JFashionistas at tea parties and tons of other great events. We want more of this in 2017, don’t you?

Our community is made up of so many different walks of life. We’re students, parents, artists, entrepreneurs and so much more. Our common goal is the love of the kawaii life and continuing that admiration for all things cute well into mature adulthood. As a community we can find ways to promote and nurture the need for the sweeter side of reality. That’s our goal in the coming weeks. We want to find ways that really embrace and celebrate life as a festival of friendship and fun. As you approach the coming year, share your thoughts and desires for all things good with us. Take a picture, a selfie, a snapshot or share an article that features what you envision in kawaii life in 2017. What do you want to fill your life up with? What amazing moments and new memories do you want to share with friends. Fill up your thoughts with what you want. Share it with us and together let’s make that happen. Grab your RNG t-shirt, join in the movement to make your life as cute as you want it!


Speaking of memories, have you contributed to the Domo Time Capsule with NHK and Sebastian Masuda?

The Power of Friendship

Kawaii culture is very much centered around building up a wardrobe as much as it is having friends with which to share it. It’s essential to attend conferences and meetups to get to know others who share your passion for this fashion. Fewer times have been so important as now to build lasting bonds and friendships with your fashion community. We’re moving toward 2017 and we want to go in with strength in numbers, heart and soul. That’s what RainbowsNGold has been doing since day one.

We want to lead you to the RNG FB page which gives you tons of ideas on how to mix and mingle with people. In our Kawaii Bites we’re always sharing the latest kawaii fun and places to go or people of which to see. It’s amazing to think a whole group of potential friends is right at your fingertips. Through some of our posts we’ve been able to reach out and bond with featured guests on Kawaii International and also find new brands in our fashion comm to explore and share. This is all a part of the global goal of true friendship.

It’s time to reach out. Our challenge to you this week is seek out a community within Kawaii fashion that you’ve never been to before and virtually shake hands. Find out what’s new in their world and maybe plan for a visit. Slip on that RNG tshirt and reach out on a mission of everlasting friendship. And while clad in all things rad, we’ll keep you updated on our adventures as well.

-RNG Entourage

Celebration of Inclusion via Victorian Fashion

Our resident blogger and entourage member talks briefly about inclusion in fashion. This is a topic to which we hold dear because RainbownsNGold IS an inclusive company. We live and breathe inclusion. It’s just what we do. We’re all about opening up dialogue to highlight the wonderful world of loving our friends and ignoring anything or anyone that would remotely try to separate us due to our physical, religious or ethnic differences…especially in the world of fashion. Please read with an open mind.

It has been quite a season of introspect for many across the world. One thing that’s for sure is there’s a beautiful wave and push for inclusion that embraces all who are on the path of enlightenment and true love. Breaking down stereotypes and destroying myths is not just trending it’s becoming a permanent way and approach to the way we interact. Slipping quickly into the habit of calling people by their nationality vs. their ethnicity, we’re also seeing the rise of fashion and retail casually presenting multiethnic relationships in their advertising without the unnecessary explanations. It’s refreshing to say the least. Most people do not want to be weighed down with having their uniqueness pointed out in a stereotypical way. To say that a person of colour and minorities are “interesting” because they’re wearing type of clothing different from the style drummed up by modern day colonial hangovers speaks volumes about the one noticing it. Which brings me to this wonderful article that talks about minorities in Victorian fashion. Please enjoy and note the similarities between these clothes and those worn today by many people of in the Japanese Street Fashion communities (which is made up of all colours mind you). Man, did they wear it well! Thanks to the JFashion movements and global dandy culture, you can still find in parts of South African and beyond, elements of these styles that are still going strong. Talk about a sharp dressed man…and woman! Yes, trust. Link to full photo ablum here: http://www.upworthy.com/17-stunning-photos-of-black-victorians-show-how-history-really-looked?c=ufb1&s=p

Japanese Street Fashion is circumnavigating the globe. It has reached the Middle East and many African nations as well, swirling and combining with local customs and cultures. It will look a little different from the original Japanese keis and even those are evolving daily with respect to those who still follow the originals. It’s absolutely awesome. It is a uniting factor. We all love to spend time together dressed up in our favourite part of this fashion culture. In doing so, it’s essential that we embrace all cultures that appreciate and celebrate the fashion beyond the stereotypes we’ve been led to believe. That is not at the heart of the sisterhood and brotherhood of the movement. Even if you’ve encountered over 50 people at different times in your life of one classification who act the same way thus making you think that one group is the same all over…you’re still going to find others in that classification who are different at some point. There is no true place for exclusion anymore. It’s oxymoronic and unwanted.

Our fashion culture is one that should be a safe place for all cultures to come together and enjoy long Harajuku Fashion Walks and weekly teas. Bringing the essence of the colonial hangover into it just ruins it for everyone, even the person who harbours it. This article and the pictures inside show that people of colour have been a part of fashion communities for years and have worn it well. There are countless other articles out there showing the travel of Arabs, Africans, Asians from the north and more going around the world and interacting just as people do today in the fashion of the time, far outside that of their native cultures and certainly far from any stereotypes about the people of their land. Long live this spirit of inclusion, of taking part and enjoying each other. As we move forward toward the once elusive Utopia, nothing but love will be tolerated. Love wins over everything else, every. single. time. Grab yourself an RNG tshirt and become part of a beautiful thing.


-RNG Entourage

Go For Glam with Rainbows ‘N’ Gold

We went from creepy creations to cool weather cute in zero to sixty. Halloween  had barely passed before we spotted the first Christmas Tree. So…let’s do this. Let’s get ready to glam up the season with a ton of kawaii cool and creative coordinates like these from h. Naoto!

Our challenge is still out there. We want to see how you glam up RNG tees. We’ve been out and about in ours. Our entourage is just sparkling and we’re loving it.

Phillip from YBLimited

In addition to making your RNG sparkle and shine how about other parts of your wardrobe. No matter if you celebrate these holidays or not you’ll probably end up at a party or two. We all know that Lolitas and JFashionistas never turn down a good gathering. So what’s your favourite JFashion glammed up look for this season? We wanna see your photos.
We’ve been out with RNG founder C2 on her photoshoots and were beyond pleased with the pictures. Feel inspired by these gorgeous looks and really dive into with friends in tow. The nights are longer so you’ve got more time to really give it all you’ve got and strut your stuff from your favourite online stores and boutiques. We trust we’re one of them.
Let’s see you shine!
-RNG Entourage

Tis Tshirt Season with RNG

So, we’ve been out…and by that we mean really spending time with members in the fashion community and social groups across the prism. We have spared no expense or time to get around to all of the events and occasions on the social calendar. RNG was there! As we continue to link and connect, we encourage all of our friends to feel free to reach out for RNG merch that can be included in their events.


Having a birthday party for a really cool friend? Or hosting one for yourself? RNG swag is fun for gift bags! Get a tea party tee to commemorate a grand occasion with friends or a Cloud99.9 tee to express the bliss of your for all those on your guest list. The possibilities are endless.

Our Messy Boots tshirt is quite a popular go-to for members of various communities. It’s something that can be worn and taken in any way you want. It has a different kind of reach and is often met with a shoulder nudge and giggle. We get that. Party clothes and fun stuff is a big part of our day to day. We are the escape, we are where our friends go to just be and relax. Whether it’s a grand Alice in Wonderland salute on a five hour tea afternoon or a late night shindig that last til the next morning, RainbowsNGold has the tees that express what an excited state of mind is feeling. We’re just THAT excited all of the time.

Stock up this party season on RNG and send us photos of you in your favourite tees. Doesn’t have to be just ours. Show us the real you. It’s the Selfie Season!


-RNG Entourage

Now Trending: Tea Party Tees!!

We’re totally immersed in fashion all over the globe including our own. Every wonder how trends get started? We found out everything on the whole sheer movement and silhouette overgarments in Kawaii fashion. According to a couple of JFashion programs, this trend took place back 2014 with various designers adding this element to their dresses, tees and more. Even today this sheer fashion remains in many runway shows.




Featured on Rebloggy

Another come back are tees. Plain tees, iconic tees and especially print tees like those that we offer. People are dressing them up and really finding ways to make them glam or play it cool. We’re doing all the things. Our most recent design, “Tea Party” in our girl cut is now available for the low price of $25. This is the perfect way to show your tea obsession in the realm of Kawaii life. As we have more fun with this shirt, we’ve got a Q for you. Want GLITTER or PASTEL? – Let us know in the comments section, on Facebook, Instagram or Twitter. Tweet us what you want 😉


But we’re not done…we’ve got a lot of cool and colourful designs coming your way as we navigate the ins and outs of cute-life. Our adventures in the sugary sweet have reached around the world and back again. Can’t wait to share all the fun stuff we’ve been into. Our clothing will reflect the fantasies that are being brought to life in every corner of the globe…oh we’re so ready for this. Join us! Grab your tee and let’s just “be!” We’re basking in #HappyRebellion


-RNG Entourage